![]() programmed streamsĪctive streams are when listeners intentionally stream an artist’s music, such as from the artist’s profile or their own library and playlists. Note: The Active audience page is only available on desktop and mobile web. Go to Audience in Spotify for Artists and select Active audience to see your Active audience page. Measuring your active audience can help you understand how well you’re retaining listeners and whether or not they’re becoming fans. On average, listeners who actively stream a song will play that artist’s music 4x more in the next 6 months. This means they streamed directly from active sources like your artist profile, album and release pages, or their own library and playlists. Your active audience is a group of listeners who have actively streamed your music at least once in the last 28 days.
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